The design concept for this temptating shoestore is to create an artificial skyscape, providing a cool and airy space as a kind of relief from the noise and bustling activity of West Broadway.

Undulating full height walls form a compressed and decompressed space to be travelled at different velocities. A slanted ceiling slowly torsions subtlely across the whole length of the space. This hand spayed skyscape, filled with light, air and clouds, creates the local weather of the room and extends the vertical dimension of the long and narrow space. In this space designer shoes are shown on curved shells and seats of colored leather balls invite to fit.
In the rear of the room a full wall mirror redoubles the space and captures the daylight, giving the illusion of a passageway continuing through the whole block to East Broadway.

See also TV series Sex in the City: Episode 62.